And guess what? The latter phrases are not only grammatically correct, they fit more or less within the same amount of space you'd have to lay out the grammatically incorrect text.
The OCBC Rewards Programme, I'm looking at you.
See also My Very Own Glob's "Copywriter from hell (or just a really bad school)?".
Technorati Tags: English, English language, grammar, copywriting
Labels: Words words words
9 Comments:
Heh. Remember your post about 'leverage'? Position? *grin*
You mean this post? :)
I'm not in principle against turning nouns into verbs --- if that type of usage has come into common practice. Words like "contact" and "impact" (even though I still flinch from the latter) originated as nouns. "Leverage" and "position" are becoming verbs, at least in certain circles. *eyeroll*
But "spend" is nowhere near that yet!
the shortening of "expenditure" in terms like "ad spend", as opposed to just turning verb into noun?
newspeak no?
love
wes
*cringe*
Yep, that's the one. And yep, 'spend' sounds awkward as a noun... until usage becomes common - a matter of adaptation, no? :P
Where is the 'spend' part? Find and find cannot find. I want to gloat. I hate bad English by accident.
avalon > Oh, I'm not sure if they use the same copy on the website, but all the discount coupons I received from them recently had the offending copy on it. I threw them all away already, or else I would take a picture for you :)
Teehee. I don't have any of their coupons, thankfully no longer a customer of OCBC nor slave to lousy English from them haha.
Post a Comment